About the Ajna Marketing Zone Blog! Welcome! You have now entered the Ajna Marketing Zone. This is our take on all things #ajnamarketing with news and views on CRM, Customer eXperience, customer data, analytics, customer experience. We welcome your feedback and comments. Please be respectful towards your fellow contributors and commentators. […]
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Delivering great customer experience is an inside job! This is the second in a two-part review of a CCMA and BT sponsored Customer Engagement seminar held in January 2016 to kick start the Year of The Customer. Part 2 explores the critical role played by an organisation’s culture in delivering […]
Great customer experience – the key role of company culture
Customer Engagement in the Year of Emotion This is the first in a two-part review of a CCMA / BT sponsored Customer Engagement seminar held in January 2016 to kick start the Year of The Customer. This first part explores the critical role of making customers FEEL valued. Part two […]